History repeating itself? The great bundling debate
By Pat Patel — Global Content Director Money 20/20
When I hear the word bundle I tend to get catapulted back to my childhood, back to the school playground, when the word ‘BUNDLE’ was shouted and you ran. You either ran to jump on the poor soul who was about to be bundled or ran away from the scrabbling mob bundling you. Now onto financial services. This story is about whether we are heading to or from (or in fact back to) a good old-fashioned bundle.
The Financial Services playground has experienced a movement towards, then away and then towards bundling in recent years all driven by insurgents. While the majority are scaleups such as Zopa, TransferWise, Robinhood or even Square, some are consumer internet companies such as Amazon and Alibaba (via Ant Financial). Moving from specialism to diversification in the quest for scale. But how do these insurgents make the unit economics stack up?
