Located in San Diego, CA, Power Digital Marketing is an award-winning digital marketing agency that specializes in all aspects of digital marketing. It provides scalable and tangible marketing solutions for every stage of the consumer journey and for every milestone.
Hired Milton Goss as a chief marketing officer
Besides its San Diego-based clients, Power Digital Marketing has a reputation for creating and executing cross-channel digital marketing campaigns. The firm also touts a robust client list that includes clients like Apple, Microsoft, Ford, and Mercedes Benz. The firm also boasts a slew of award-winning e-commerce and content marketers, as well as a robust CRM and DMP infrastructure to boot. While Power Digital Marketing might not be as innovative as its clients, it is no slouch when it comes to marketing. In the name of the game, the firm has taken to heart the latest industry trends and etiquette. In the process, it has landed its first-ever CFO. The aforementioned CFO has a track record of implementing cutting-edge solutions to drive revenue growth and customer satisfaction.
Helped Pura Vida drive +27% More Revenue for Pura Vida
Founded by Griffin Thall and Paul Goodman, Pura Vida is a thriving lifestyle brand that has become a leading force in the $76 billion jewelry industry. Founded in 2010, Pura Vida combines artisan-crafted jewelry, a strong social media presence, and a commitment to giving back to the community.
In the past year, Pura Vida has seen a 35% increase in e-commerce sales and an 8% increase in overall revenue. It’s also been ranked as one of the fastest-growing U.S. companies of the past three years.
Pura Vida aims to build a brand that resonates with individuals across the world. The brand is built on a philosophy that encourages consumers to appreciate the simple things in life.
Integrated content strategy for Pura Vida
Integrated content marketing has helped Pura Vida generate millions of dollars in revenue. Using a mix of marketing tactics, the company has successfully captured the hearts of Gen Zers. They also have a loyal consumer base.
The brand focuses on a positive approach to living life. It encourages customers to take action for causes they care about. Pura Vida also provides educational resources. They also use social proof to influence shoppers’ buying decisions.
To promote the brand, Pura Vida has launched various campaigns that encourage customers to share their experiences. They also have a referral program through Refersion. They also use their website to educate shoppers about causes and products.
Provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey
Founded in 2012 by CEO Grayson Lafrenz, Power Digital is a data-driven performance marketing firm that provides scalable and tangible marketing solutions for every stage of the funnel and for every milestone of the consumer journey. Power Digital has developed a unique and proprietary machine-learning technology platform that enables brands to maximize the lifetime value of their customer base. This technology is currently being used by some of the world’s leading e-commerce merchants.
In addition to Power Digital’s innovative machine-learning technology platform, the company has also recently acquired DataQ, a first-party data platform that allows brands to find and connect with relevant audiences. This platform provides brands with data that can be used to maximize the lifetime value of their customer base, reduce customer churn and increase purchase frequency.
Integrated strategy for Mielle
Integrated Digital Marketing is a strategy that unifies digital channels and creates a consistent brand experience across all channels. It helps to unify messaging and develop strategies for conversion. It also allows for more effective online presence and visibility. This approach is perfect for brands that are looking to gain more recognition and reach a larger audience.
In addition to developing an online presence, an integrated digital marketing strategy should also have a clear, well-structured marketing plan. The marketing plan must have one goal in mind. It should also be consistent across all channels, including social media. The plan should include the core message that will be reinforced in every campaign.